Expert ID: 06375 | Non Medical Experts | Intellectual Property
This expert served as EVP/Chief Creative Officer at three of America’s largest advertising agencies and later as CEO of three other major shops. He was also a director and officer of the advertising industry’s principal national trade association, and has lectured on advertising and related subjects at many colleges and universities.
He currently provides strategic advice and counsel to companies both in the U.S. and abroad engaged in marketing consumer goods and services as well as serving as an advertising and branding expert witness for law firms throughout the country. He is a very effective writer and he has testified numerous times at depositions, in state and federal courts as well as before the Copyright Royalty Judges of the Library of Congress.
Other Areas of Expertise Include:
- False/Deceptive Advertising
- Consumer Purchasing Behavior
- Copyright Infringement
- Trademark Infringement
- Publicity Rights
- Advertising Industry Customs and Practice
- Consumer Confusion
Location: Studio City, CA